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Thursday, September 25, 2014

The ritual of National Corvette Museum Corvette C7 deliveries...

...makes +Tadge Juechter claims regarding changing demographics of Corvette buyers and increased appeal to younger crowds pretty stupid...

The concept of museum involved in a car culture is never associated with the newest in car making craft.  Mothballs, grey hair, dust and unhappy kids forced to attend are the typical items associated with museums, including automotive variety.

However, give it to the Corvette enthusiasts, they are elated picking up their NEW cars from a museum and in fact, make it a Mecca of sorts, a religious destination of sorts?

Apparently, this is an equivalent of sorts to certain European manufacturers who promote factory pick up of the cars, combined with a nice trip through Europe before loading up the car on a ship delivering the new car to North America.

Anyone who at least pretends to think logically would realize that a new Corvette with youth appeal and MUSEUM DELIVERY just do not go together but apparently nobody at +General Motors is capable of realizing this part?  Thus, the museum delivery of Corvettes continue instead of being changed to FACTORY pick up, perhaps combined with a factory tour leading to the delivery?

The whole ritual of new cars cordoned off in the museum, waiting for the owners is stupid in general but it gains an extra level of stupidity due to those youth appeal pipe dreams promoted by Tadge and company.

Since the museum delivery ritual continues, it is pretty obvious that instead of changing demographics, ATTRITION takes place, with older buyers literally dying off and ranks being replenished by slightly younger replacements (depending on the retirement system, certain groups like peace officers and teachers are able to retire as early as 50).  Thus, even though the demographics may be shifting, slightly decreasing at least for now, the profile of a typical buyer does not change, with retirees still being the largest group of Corvette buyers.

What is really interesting is the fact that as much as Juechter and GM marketers insist on this non existent youth appeal of Corvette, the number of nannies and driver aides has increased exponentially on the new Corvette, with the car actually being expected not to be used as a performance vehicle but instead, allow older people to create an illusion of driving a youth restoring time machine, with great fuel economy and capability to chug along on the freeway on all four cylinders. 

Will this change in the future?  Very doubtful it will ever change but as long as the museum ritual continues, it serves as a great indicator that more the things change, the more they stay the same, including the mothballs.

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